The two acts of name

What is explored is the relationship between fashion and individual identity.
We shape the model into a "role" - she is both the "fashion symbol" that is gazed upon and defined in the public eye,
and the "person" who sheds her disguise and reveals her true emotions in private.
Indoor = Backstage: In the private space, fashion returns to the most essential relationship between clothing and the body,
revealing moments of exhaustion, contemplation, and even the bizarrely real.
Street = Performance: In the public eye, fashion is a declaration, a posture, a slightly theatrical "performance".

Year

2025—11

Type

Editorial

Role

Photography&Creative Director

Credits

Producer:Sowei
Art Director:Ayiu
Stylist:Icehoney
Make up&hair:shucai
Model:BeahSa